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The Money is in the List

The Money is in the List

Email Marketing
In Online Marketing there is a saying, "The money is in the list." The list referred to is the list of Email addresses you possess. Where do you get this list from? Can you purchase this list? No. Purchasing this list is illegal and definitely not ethical. Also if you send emails to these people it will be considered as SPAM as you are violating their privacy. The list I am referring to is permission based and it is generated when individuals themselves provide their email address to you. This is called permission based marketing. How do you get individuals to provide their email addresses? Recall the last time when you provided your email address to someone online. It was probably when you were searching for some valuable information and…
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Why is Social Media Proof more important than the Brand?

Why is Social Media Proof more important than the Brand?

Social Media Marketing
When you have to use online marketing services social media proof is more important than brand recognition for digital marketing success. What is social media proof and how do you get it? Social media proof is any kind of review or feedback shared online by your customer who has used your products or services. These online reviews are useful to your product or validate the buyers purchase decision. Examples of Social media marketing proof are testimonials, product reviews, case studies and video recommendations. It can also include comments in your blogs, messages on your social media page and positive recommendations on other online pages/blogs/portals which are extremely important for online digital marketing of a company. Nowadays what people are saying about a brand is more important than just establishing the…
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5 Reasons why your Facebook ads might not be working

5 Reasons why your Facebook ads might not be working

Social Media Marketing
Facebook plays a major role n Social Media Marketing. Facebook advertising is now becoming the cheapest way to advertise online, sometimes it produces results better than the likes of Google ads and other traditional web ads. Till you grow your network on facebook organically, the only way your business will be seen on the social media network by a vast majority of people is by Facebook ads.  A key advantage of Facebook advertising is its ability to reach the exact audience or prospects. Facebook is consdered to be one of the most targeted form of advertising in social media marketing. You can advertise to people by age, interests, behavior, location, marital status etc. If you really know your customer persona, you can use Facebook advertising to engage them in a…
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3 Effective Digital Marketing Tips for Local Businesses

3 Effective Digital Marketing Tips for Local Businesses

Social Media Marketing
Whether you are a local business or an international company, it’s no secret that these days, having a locally targeted online marketing strategy is one of the best ways to get in front of your target audience. Statistics show that over 80% of consumers use a search engine when looking for information about local businesses. And over 85 % of brand engagement happens through local listings, local web pages  or other local search results. There are 3 things you can check today to see how your online marketing strategy measures up in today’s local search landscape. MAP LISTINGS: In the past businesses used to have listings in phone books or yellow pages to make themselves visible when a consumer needs to look them up. But now online marketing or searching…
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The Power of Analytics

The Power of Analytics

Analytics
Developing and hosting a website today is a easy and common but knowing how to leverage the website to acquire new customers is not very common. Whether you use the website for personal or professional use, it is imperative to know who visits your website, how did they reach it and what was their behavior while they spent time visiting your pages.  You can acquire and potentially channelize this knowledge to convert a website or blog from mediocre to outstanding and this can be done with the efficient use of Google Analytics. Google Analytics, in simple terms, analyses and reports every piece of information your site receives, right from the moment visitor’s click on your site till they leave it. This web analytics tool is free and if you aren’t…
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Tips to create a successful marketing email

Tips to create a successful marketing email

Email Marketing
Email marketing has been a pioneer of modern marketing personalization. Email marketing is a critical aspect of an online digital marketing  program as it is highly effective and will continue to be for many years to come. Email marketing can help in various ways in generating sales through a digital marketing program. You can use it to convince customers to make their first purchase or for up selling or generating repeat business. One of the best ways to generate leads and converting opportunities is by combining Lead Generation Products with email marketing. But sending out an email without proper drafting could act negatively. Keep in mind the following tips before sending your email: Content: This is the most critical part in the success of Email Marketing. Your content should add…
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