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How to Build a High Traffic Travel Website

How to Build a High Traffic Travel Website

Travel Business Marketing
Do you want a travel website that gets a lot of traffic and gives you quality sales leads? We are handling a travel website project for an adventure tour company. We build this adventure tour business website site and generated sales leads for them without spending any money on Google / Paid ads.  We are sharing lessons learned from this travel website project, where we took this website to more than 26,000 page views in a year. This adventure tour website gets 2,000+ page views a month, and we would be taking it to more than 20,000 page views a month soon. You can see from Analytics, that in the last year, we’ve got more than 26,000 page views. Now our goal is to get this much traffic every month.…
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How To Keep Your Target Audience Engaged

How To Keep Your Target Audience Engaged

Digital Marketing
When you engage with your audience, you start conversations with them. When you can converse with your audience intelligently, it helps them get to know you better. Such interactions give them an opportunity to tell you what they want and need from you as a customer. How do you keep your Target Audience engaged? Before knowing how to keep your Target audience you should know precisely who your Target Audience is. How to know who is my Target Audience? In any business, it is essential to know who is my Target audience or in business terms, who is my Customer? All communication that you do about your business will be based on these essential criteria. In business, it is important to learn how to talk when to talk, but most important…
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The Money Is In The List

The Money Is In The List

Digital Marketing
In Online Marketing there is a saying, “The money is in the list.” The list referred to is the list of Email addresses you possess. Where do you get this list from? Can you purchase this list? No. Purchasing this list is illegal and definitely not ethical. Also if you send emails to these people it will be considered as SPAM as you are violating their privacy. The list I am referring to is permission-based and it is generated when individuals themselves provide their email address to you. This is called permission-based marketing. How do you get individuals to provide their email addresses? Recall the last time when you provided your email address to someone online. It was probably when you were searching for some valuable information and to get…
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Which Are The Steps To Create Your Online Marketing Strategy?

Which Are The Steps To Create Your Online Marketing Strategy?

Digital Marketing
To market your small business online you need a  strong online marketing strategy that will help to boost your business. These strategies have been proven to help small businesses improve their performance. If you follow them, you could also be on your way to creating a solid internet marketing strategy that can help you bring in more customers and retain existing ones. STEP 1: Define your Business Niche and Target audience The very first thing you need to consider when starting an online business is to define your Business Niche and Target audience. What is a Business Niche? A business niche is a specialized or focused area of a broader market where the entrepreneur excels or has expertise. Having a niche helps you to differentiate your business from the competition…
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Finding The Gold

Finding The Gold

Digital Marketing
People who have the Talent and Passion start a new business but many of them soon close down because they don’t get enough customers. The reason is along with talent and passion you also need to identify a Business Niche to operate. What is a business niche? A business niche is a specialized or focused area of a broader market where the entrepreneur excels or has expertise. Having a niche helps you to differentiate your business from the competition and helps you to attract a target audience who can become your customers in the future. This target audience might be currently unaddressed or neglected and has a large market potential which you can tap to sell your product or service What are the advantages of finding a business niche? Finding…
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Common Misconceptions About Digital Marketing

Common Misconceptions About Digital Marketing

Digital Marketing
Some people think that having a website is good enough for Online Marketing or Digital Marketing as they are having a digital presence and customers will automatically visit their website. No it’s not so. Though creating a website is a good starting point for digital marketing it is not enough. You may get some traffic from people whom you have met & exchanged your visiting cards during events or meetings. But that is enough. You need to drive visitors to your website and these visitors should be your sales prospects who can convert into customers. Only then will your website help you to grow your business and expand. Some of the other misconceptions of Online Digital Marketing are: Facebook Ads or Scial Media Marketing is Online Digital Marketing SEO (Search…
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Why Is Social Media Proof More Important Than The Brand?

Why Is Social Media Proof More Important Than The Brand?

Digital Marketing
When you have to use Social Media Marketing services, having social media proof is more important than brand recognition for digital marketing success.     What is social media proof in social media marketing and how do you get it? Social media proof is any kind of review or feedback shared online by your customer who has used your products or services. These online reviews are useful to your product or validate the buyer’s purchase decision. Examples of Social media marketing proof are testimonials, product reviews, case studies and video recommendations. It can also include comments in your blogs, messages on your social media page and positive recommendations on other online pages/blogs/portals which are extremely important for online digital marketing of a company. Nowadays what people are saying about a…
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5 Reasons Why Your Facebook Ads Might Not Be Working

5 Reasons Why Your Facebook Ads Might Not Be Working

Digital Marketing
Facebook plays a major role in Social Media Marketing. Facebook advertising is now becoming the cheapest and best way in social media marketing way to advertise online, sometimes it produces results better than the likes of Google ads and other traditional web ads. Till you grow your network on Facebook organically, the only way your business will be seen on the social media network by a vast majority of people is by Facebook ads. A key advantage of Facebook advertising is its ability to reach the exact audience or prospects. Facebook is considered to be one of the most targeted forms of advertising in social media marketing. You can advertise to people by age, interests, behavior, location, marital status, etc. If you know your customer persona, you can use Facebook advertising…
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The Power Of Analytics

The Power Of Analytics

Digital Marketing
Developing and hosting a website today is a easy and common but knowing how to leverage the website to acquire new customers is not very common. Whether you use the website for personal or professional use, it is imperative to know who visits your website, how did they reach it and what was their behavior while they spent time visiting your pages.  You can acquire and potentially channelize this knowledge to convert a website or blog from mediocre to outstanding and this can be done with the efficient use of Google Analytics. Google Analytics, in simple terms, analyses and reports every piece of information your site receives, right from the moment visitor’s click on your site till they leave it. This web analytics tool is free and if you aren’t…
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Tips To Create A Successful Marketing Email

Tips To Create A Successful Marketing Email

Digital Marketing
Email marketing has been a pioneer of modern marketing personalization. Email marketing is a critical aspect of an online digital marketing  program as it is highly effective and will continue to be for many years to come. Email marketing can help in various ways in generating sales through a digital marketing program. You can use it to convince customers to make their first purchase or for up selling or generating repeat business. One of the best ways to generate leads and converting opportunities is by combining Lead Generation Products with email marketing. But sending out an email without proper drafting could act negatively. Keep in mind the following tips before sending your email: Content: This is the most critical part in the success of Email Marketing. Your content should add…
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