How to Build a High Traffic Travel Website
D
o you want a travel website that gets a lot of traffic and gives you quality sales leads?
We are handling a travel website project for an adventure tour company.
We built this adventure-tour business website site and generated sales leads for them without spending any money on Google / Paid ads. We are sharing lessons learned from this travel website project, where we took this website to more than 26,000 page views in a year.
This adventure tour website gets 2,000+ page views a month, and we will take it to more than 20,000 page views a month soon.
Analytics shows we’ve had more than 26,000 page views in the last year. Now our goal is to get this much traffic every month. That would be 2.4+ Lac page views a year.
In our journey of implementing Digital marketing to promote business, we learned a lot of things about getting traffic to a travel website.
We are sharing the 3 top tips for getting traffic so that you can gain confidence and get high traffic to your travel website.
Tip 1. Taking Consistent Action
Yes. Consistent, disciplined action is the most significant determining factor for the success of your website. Consistency might not sound like a secret when everyone is searching for secrets to get website traffic. But the real secret is: taking action every single day. Trust us; It is the No.1 skill required to drive your website traffic.
Growing traffic to a website is like planting a seed and developing it into a tree.
In the beginning, you will not see the seed sprout into a plant. Yet, you have to keep nurturing it every single day. You must keep publishing posts on your website at least once a week. Even if you cannot see any results, keep doing it. On other days do the keyword research related to your travel business, analyze the traffic statistics, and prepare content for new posts.
You need to water your plant (write posts) every day. They say, “The best time to plant a tree was 20 years back, and the next best time is now.” We can say the same about growing traffic to your website. The best time was three years ago, and the next best time is now.
When you start creating posts for your website, you will see some results in a month or two, but the results might need to be more motivating. The results will be similar to a seed that sprouts into a plant but doesn’t bear fruits.
But, the sprouting is an indication that it is capable of bearing fruits in the future. When you post consistently, you will only be able to get leads out of it for a maximum of six-nine months. But you keep nurturing your website if you want it to grow into a big tree that will eventually bear fruits.
When growing a tree, you can’t measure the growth daily. Sometimes even after a week, you will not be able to see any difference. But within months and a year, you will see that the tree is growing big and soon it will be big enough, and you can pluck fruits.
When you publish a post on your website, you will not benefit from it immediately, unlike paid ads, where you get instant leads. That’s the most challenging part about nurturing a website.
Everyone expects results immediately. Wanting instant gratification for your work is the greatest enemy of a high-traffic website.
Remember how you started your business and how it has grown into what it is now. It didn’t happen overnight. There were a lot of consistent efforts over several years. That’s the only way you can create anything significant.
It’s the law of Nature. Good things grow organically and take time. You need to understand this very clearly to create a high-traffic website.
Here is a snapshot of the Organic keywords count and their ranking on Google.
As you can see, this website has 21 important keywords ranking in the first three positions on Google search. And 50 essential keywords rank between 4 and 10 on Google’s first page.
This site now has 71 keywords on the first page of Google and 1100+ organic keywords ranking on other pages, some of which will soon be on Google’s first page. These 71 keywords give this site free organic traffic from Google and generate sales leads without spending any money on Google ads. We could generate 300+ sales leads in November and December for a trip in January.
We could achieve all this by consistently putting up content on the website.
But how to be consistent? And Where to start?
We did this by writing 500 words every day about their brand. We wrote about the expertise they had developed in their business and “published it.”
We wrote one helpful blog post a week for their website. We were consistent and authentic. We didn’t wait for the best quality ideas or content; we just did it and did it regularly.
What we’ve learned is this: consistency beats talent. Consistency beats luck.And you know what – Consistency even beats quality.
That’s right. We regularly and consistently outperformed others whose work is of much higher quality than ours.
We didn’t do work for immediate rewards. Rewards eventually come as Google takes time to recognize the content and rank it higher on the first page.
We also ensured that the technical aspects of SEO – Search Engine Optimization was taken care of. With the right mix of valuable content, technical SEO and a waiting period of 2-3 months, these posts/pages ranked higher on the first page of Google.
Now, these site is getting free organic traffic that provides quality sales leads.
You need to have patience !!
Have you made any systematic investments? You know how the investment grows if you repeat the same thing repeatedly. After an extended period, the benefit of compounding sets in, and you have a corpus.
All significant achievements in life come with the power of compounding. Health, wealth, and also website traffic.
Tip 2. Write for Your Ideal customer
The second most powerful thing that helped us grow traffic was that we were able to connect with the readers well.
Do you realize that we are talking directly to you as you read this?
Mostly Yes!!!
We can connect with you because we write just for you. We will reach 100,000 people through this post, but everyone reading this post is an individual and will feel like we are writing to them directly.
You have to write for one person, and that person is your customer. You need to know that person well.
You may have a broad spectrum of customers but talk to one central customer avatar. Do you know your target customer well? How to build your ideal Customer Avatar?
Get a fair idea about their goals, fears, aspirations, failures, mindset, attitude, and more. Know them as a friend. That is how you build a customer avatar. It’s an image you make about your customer in your mind. That’s when you can write to them.
When you write, there is a feeling that you have to be relevant to all the people who will read your blog. But if you try to appeal to everybody, you’ll end up appealing to nobody. You have to write to your target customer.
The better you are at targeting one segment of the audience, the better you will be able to connect with them.
Get their attention first. Have a conversation with them using your posts.
Marketing is about good conversations.
Tip 3: Answer Buyer questions. Solve their problems.
Find buyer queries and answer them. Your website should be a channel and medium to help your buyers. Solve their problems.
You are reading this blog post because you want to build a high-traffic travel website.
If you are writing only about your business products and services, you will have a few readers from your social circle, but that’s about it. It will not spread, and you will not get more traffic because it is not helping people.
Find what your audience wants and write helpful posts on their problems.
Finding out what your audience wants is a challenging task. It takes a lot of effort to understand their problems. If required, call your existing customers. Speak to them for 10-15 minutes and understand their challenges better. Understanding their desires and goals and will help you to answer better.
The desire to answer and help people will only come when you understand their problems.
You cannot help someone whom you do not understand. Spend less time promoting your business directly. Use this indirect method of understanding your buyer’s desires and serving them. The people you help will ensure they help you by promoting your brand. They will keep coming back to you for more information, and sooner or later, many of them will be your customers.
Conclusion:
There are several tips and tricks for driving traffic to a website successfully. However, we have realized that some things are more important than others. The site’s design is important; the images on your website should be great, it should have a perfect domain name, and each page should be attractive with excellent graphics.
Yes, they are important. But having consistency, writing for your ideal customer, and helping them by answering their queries are even more critical. If you focus on the above three, you will make profits and build credibility and trust.
We hope you enjoyed reading this post.
If you have read this 1500+ word article, you have discovered the secret of keeping your audience engaged.
We wish you success.
Cheers,
Don’t Find Customers. Be Found !!
How would it feel if customers come flocking to you instead of you interrupting them with unsolicited promotions and advertisements?
You may think. Is it Even Possible? Yes. It’s possible.
You can attract customers to automatically come to you when it’s time for them to buy. This is known as Inbound Marketing.
Inbound marketing is a strategy that focuses on drawing in potential customers and visitors to your website or social media page instead of you interrupting them with unsolicited promotions and advertisements
Many brands have understood the power of Inbound Marketing and are embracing it in a big way.
They are spending 90% of their marketing money on inbound marketing and only 10% of it on outbound marketing.
Let’s face it. Reaching out to your customers with mass marketing techniques is no longer effective.
No one likes commercials popping up in the middle of their Facebook or Instagram feed.
No one likes waking up to an inbox full of salesy emails from brands especially if they have not subscribed to it.
Customers now decide for themselves what to buy, who to buy from, and most importantly when to buy.
You can no longer influence them to buy at your convenience.
Rather, you need to be available to them when they are ready to buy.
So, how do I know when my customer is going to buy?
How do I attract them so that they come to me?
Simple!!!
Instead of shoving your product or service in your customers’ faces, you focus on creating valuable content that answers their questions and solves their problems.
Whenever they are searching for solutions they find you and reach you.
Such leads are the most promising and have a very high chance of converting.
84% of consumers will buy from a brand they found or follow over a competitor.
How does Inbound Marketing work?
As you may have understood by now that Inbound marketing is pull marketing where you get prospects to find you.
It utilizes many forms of Digital Marketing – Content Marketing, Blogs, SEO, Social Media, Email automation, and online events in an integrated manner to create brand awareness and offer solutions.
In contrast to outbound marketing, where you attempt to find customers via exhibitions, trade shows, print, or online advertisements, inbound marketing earns the attention of customers whenever they are ready to buy.
In short, Customers find you, you don’t find them.
Inbound Marketing is replacing outdated “renting attention” tactics or Advertisements.
It is geared such that prospects find your company in the early stages of their decision-making process. This leads to a stronger influence on their future buying decisions.
Inbound marketing has numerous benefits when utilized effectively.
It helps to:
- Shape a preference and influence future purchases of your customers.
- Increase your Personal or Company brand awareness.
- Enable customers to engage with your brand at their point of need, 24/7.
- Generate qualified leads for less money (when compared with traditional marketing).
- Generate social media shares and inbound links.
- Put customers as the decision-maker leading to faster conversions.
What makes for a successful Inbound Digital Marketing Campaign?
A successful inbound marketing campaign incorporates all or parts of the following elements:
- Defining your Target audience: Identify your target audience and learn all you can about them. Click here to know more.
- Building a High Traffic Website or blog with useful content. Find what makes your audience tick and write content for your customers. Text, Videos, whitepapers, eBooks, e-newsletters, Testimonials, Case Studies… Any opportunity to share valuable content is an opportunity to drive traffic to your website or Blog. Make sure your content is seen by the right audience so that it brings in the right leads. Click here to know more.
- Search Engine Optimization: SEO ensures your content is structured effectively for search engines like Google so that they recognize it. Using effective keyword analysis, well-structured site design, and other SEO “best practices” will launch your site to the top of search results. SEO will ensure that your user-friendly content is ranked higher by Google. Click here to Know More.
- Social Media: 67% of online adults are using social media to share information. Use the widely popular online communities such as Facebook, Instagram, Twitter, and Linkedin effectively to share your content. Don’t irritate them with Sales Ads.
- Email Automation: Email Marketing automation empowers you with tools and strategies to convert leads, fans, and followers to customers. You can accomplish this by cultivating relationships with leads that are not yet ready to buy (most often via targeted email campaigns). Email Automation also enhances your inbound efforts by helping you separate good leads from not-so-good ones.
- Online Events and Webinars: You can take inbound marketing to the next level with online webinars and live events.
To be successful in inbound marketing, you need to introduce a disciplined approach to content creation, introduce marketing automation tools that help you to nurture and score leads. You need to optimize how these leads flow through the sales pipeline.
Why Inbound Marketing should be your preferred strategy?
Buyers today are more empowered due to easy online access. The internet provides them with instant information and the gratification of finding what they searched for.
They have access to detailed specs, pricing, and reviews about goods and services 24/7 in a few clicks. Smartphones have added a wherever/whenever dimension to every aspect of their search experience.
Not only are they finding but also sharing on Instagram, Facebook, and other social media platforms. This builds immense trust, reputation, and authority in whatever niche you are practicing your business.
How to Quantify Your Inbound Marketing Success?
When measuring the success of your inbound marketing efforts, there are a few metrics to choose from.
You can look at your SEO rankings, inbound links, or the number of articles published to derive insights into how your campaigns are performing.
Having 5,000 followers on Facebook or Instagram might sound impressive, but this number is useless if you don’t get real business results.
Instead, you should be looking at metrics that show how Inbound marketing helped your company generate more leads and faster growth against your competitors.
One of the valuable metrics is organic traffic.
It tells you how many people find your website by means of a search engine rather than typing in your URL or searching for your brand name.
If your website or blog pops up high in the search results, then you’ve benefited from a successful inbound marketing strategy.
Tracking how much of this organic traffic converted into inbound leads will give you an idea of how you might need to adjust your marketing strategies.
You can also check how quickly your online presence graph is improving using analytics.
Conclusion: Make Inbound Digital Marketing Work For Your Brand!
In today’s online world, the Internet and social media are shaping our daily decisions. Customers are more educated as they are exposed to more information than ever. This phenomenon is causing a change in buying behaviors. As a result, all businesses have to adjust and respond to this shift.
Outbound marketing efforts alone are no longer enough to produce leads. If you need to attract customers and not chase them down you need to invest in inbound marketing.
When it comes to inbound marketing, the more you invest, the greater your return.!
To be successful in inbound marketing, businesses need to fix an annual marketing budget and execute it in a sustained manner over a longer period rather than doing sporadic acts of marketing activity which usually is a waste of time and money.
How do you use LinkedIn for Marketing B2B?
A
re you in the B2B business and struggling with business growth?
Are you struggling to generate new leads, get new clients or generate new referrals?
Do you want to be seen as a go-to expert in your industry and have clients approaching you for your expertise?
Then you must use LinkedIn Marketing, especially for B2B.
Why?
Because LinkedIn is the only networking platform that can act as a complete business development opportunity for your B2B.
I know LinkedIn may appear to be an intimidating social network to use for you. It was for me as well until I understood how to use it and was able to attract new business opportunities.
It is daunting if you don’t know how to use it.
First, realize the power LinkedIn has to offer. LinkedIn gives you access to millions of highly successful people working at some of the most premium companies around the world. And all these people are available to you online without moving out of your office.
Imagine if you had to hire a marketing person for a similar role.
How difficult it is to get the right person and how much will be time and expenses involved?
What if this person leaves the job after a few months?
What if he joins your competitor?
He not only leaves your growth mid-way but also has all your Network contacts.
Whereas LinkedIn stays with you forever with all its connections.
Check out the LinkedIn B2B Facts below
Isn’t it amazing?
How do you use LinkedIn for marketing b2b?
Here are three steps to help you maximize your B2B marketing Success Rate with LinkedIn.
1. Connect to Your Ideal Prospects
LinkedIn is a great platform to find and connect with potential partners, customers, and clients. You can build relationships with them in the form of connections.
LinkedIn offers you various choices to build the right kind of connection that your business needs.
Be careful not to rack up your connections as most people do on social media platforms. LinkedIn is about building quality connections. It’s not only just connecting with present and past colleagues but, more importantly, connecting with the right prospective clients.
You need to be focused and attract Ideal clients and business opportunities with your profile.
You should have a clear goal to have your connections to buy into you and then buy from you.
You need to be proactive about connecting with professionals whom you see as potential clients or partners. And be very specific about who you want to reach.
The “who” is the Key and it’s very important to define it in advance.
While your product, service, or solution could work for several audiences, you have to be very clear about the clients you prefer working with.
What is your Niche?
Who do you help the most?
What types of professionals are the key decision-makers for your business than others?
Answers to these questions will help you identify who to target while sending out your connection requests on LinkedIn.
With your Niche and Ideal client clearly defined, LinkedIn allows you to search your prospects by industry, location, job title, etc. You can also search based on company size and many other parameters which you can use to hone on your ideal clients.
You can then begin to send these prospects connection requests. Add a personal message with each request, clearly stating why you want to connect with them.
Do this daily & consistently. LinkedIn does NOT allow you to send a large number of requests to people in a single day. It has daily limits to the number of requests and messages you can send each day to avoid spamming.
Think of it this way.
If you have a marketing person, he cannot reach all prospects in a single day. He will engage with a few potential prospects each day and within a few months, he will have a large funnel of prospects to work with.
Similarly, with LinkedIn, you need to engage with a few prospects daily and within a few months, you will have created a large connection pool for your business.
Consistency with sustained effort is the game-changer here.
2. Nurture your LinkedIn Connections
Let’s be honest here. If you own a business, you want to make money. You probably also have a great product or service that genuinely helps people. So once the connection is made the immediate desire is to sell and make an income.
As a business owner, you’re probably extremely busy and eager to do the sale at the earliest so that it contributes to your bottom line.
Refrain from doing this. Networking on LinkedIn is not about an immediate sale but about nurturing your connections.
Let’s be honest here. If you own a business, you want to make money. You probably also have a great product or service that genuinely helps people. So once the connection is made, the immediate desire is to sell and make an income.
As a business owner, you’re probably extremely busy and eager to make the sale at the earliest so that it contributes to your bottom line.
Refrain from doing this. Networking on LinkedIn is not about an immediate sale but about nurturing your connections.
Nurture Your Network |
LinkedIn is a long-term game. You need to nurture your connection which will in the future generate new business, which will lead to future earnings.
Once you have a connection made, you need to strategically send messages on a regular basis to stay on top of their mind.
It’s important that you refrain from bombarding your prospects with information. Go gentle. Send them useful blogs, articles, and webinars that may be helpful to them and pertain to their business.
The key here is to provide value to them so that you stay on top of their mind.
You just need to say that you’re reaching out to share some valuable information. Explain to them what you’re sharing and why it’s beneficial to them. The goal here is not to sell them with a hard pitch but to provide value and become the go-to expert in your industry.
The simple reason is he may not need your service right now.
But if you stay top of their mind, you’ll be the first person they think of when they do.
And you can do that by saying the right things in the right sequence. Don’t be too eager to make an immediate sale. When you are too eager, you can do more harm than good.
Nurture your prospects and you can have success with these connections r whom you would otherwise never have had the chance to meet.
3. Manage your LinkedIn with a CRM or other Tracking System
The final and most important step is to manage your LinkedIn with a CRM or other Tracking System. One of the biggest mistakes people make with LinkedIn Marketing is not properly documenting their progress and results.
Get Organized.
As once you start getting connected with hundreds of people and sending several messages, it may get confusing to manage them. I suggest you manage your LinkedIn with a CRM or other tracking system from the beginning.
If you don’t want to invest in a CRM system then manage your progress with regular updates in an Excel file.
You just need to follow this 3-step system and then the process will give you the desired results.
If you follow the steps mentioned in this blog the results you will achieve will be nothing short of stunning.
So Get Started with LinkedIn!
As a fellow business owner, I know you’re busy.
You may not have enough time to get the most out of LinkedIn even though it is a great source for generating new business. Then make sure you delegate it to someone but don’t avoid using LinkedIn for marketing purposes.
If you want to implement these strategies with predictable outcomes feel free to connect with us.
Click here to read the Ultimate B2BMarketing Guide
Remember, LinkedIn is the world’s largest Business to Business network with over 450 million users and you need today on top of it to grow your business.
Local Business Digital Marketing Tips
If you are a local business having a locally targeted online Digital Marketing strategy is one of the best ways to get in front of your target audience.
S
tatistics show that over 80% of consumers use a search engine to find information about local businesses. And over 85 % of brand engagement happens through local listings, web pages, or other local search results.
You can check three things today to see how your online marketing strategy measures up in today’s local search landscape.
1. MAP LISTINGS:
In the past, businesses used to have listings in phone books or yellow pages to make themselves visible when a consumer needed to look them up.
But now, online marketing or searching on Google has become our go-to source for almost all our modern needs, from food and travel to health, fitness, etc.
You can now list your business online on Google My Business.
Google My Business listing includes a business name, address, phone number, and website name.
Google uses this business listing information for its various products — including Google Maps.
When you list your business with Google My Business, it offers everything about your business for a potential customer to find and use your services, buy your products or visit your business.
Once you’ve registered or claimed your local business listing via the Google My Business dashboard, you can respond to customer reviews and add images to help your business stand out.
Check if you have claimed & verified your map listings in Google.
2. ACCURATE BUSINESS INFORMATION:
The whole point of an online marketing presence is to entice customers into your store, office, or showroom so you can convert them to paying customers rather than just visitors online.
And nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located.
As a customer, how likely are you to give this company your business?
73% of consumers said they lose trust in a brand when the online listing shows inaccurate information.
Also, it needs to be utterly consistent across all websites and platforms.
Check if your listings are correct, consistent & completely filled out.
3.MOBILE FRIENDLY-NESS:
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Mobile is critical to local service-based industries as someone needing an urgent product/ service will mostly search for a local business using their mobile device.
As per the statistics I have observed for various businesses, mobile traffic is currently almost 50% or more than desktop traffic on the internet.
(To get an exact picture, you can review your Google Analytics data to see which devices your visitors use).
Of all the factors looked at by Google when deciding how to rank your website on search engines, mobile usability is ranked as the third most important by Google.
Is your website mobile-friendly?
Do these three simple checks and ensure you edge out your competition and acquire new customers effortlessly.
