Do you know that nearly 98 per cent of business website visitors will leave your site without taking action—whether that action is filling the contact form, signing up for your newsletter, or asking for a demo of your product?
You’ve got a professional site design with some really compelling content. Your product images are polished. And thanks to marketing initiatives, you’re getting traffic to your site.
Yet, few of those visitors will convert into leads.
Business owners think having a pretty website with a contact-us page is sufficient to generate leads. But an attractive website with just a contact form will not improve your lead generation by any significant amount.
Capturing conversions from your website takes a special combination of factors.
In this blog, I will share how we created a combination factor for our clients and helped them capture leads from their websites.
We created a combination factor by using a website pop-up and auto-responder emails.
First, let’s understand what is a pop-up and how will it help to convert website visitors into leads.
A website pop-up is a window that appears while users are browsing a website. They “pop up” into view on specific scenarios to capture the user’s attention.
A pop-up is a cheap and effective way to get a visitor’s attention, which may result in the user becoming a lead.
You can increase your subscriptions by as much as 35% per cent using a pop-up. It means for every 1,000 visits on your site you could be losing up to 350 conversions by not using pop-ups.
Let me tell you that pop-ups can also be annoying if they are used randomly. Some sites would use two, three, or even four pop-ups at a time and they flash as soon as you land on their site.
It can annoy the user.
Pop-ups on websites don’t have to be annoying—they need to be useful.
If Pop-ups are used correctly and the user finds them appealing, they can be incredibly effective.
We have used targeted and relevant pop-ups on websites and helped our clients to generate leads and significantly increase conversions.
Let us dig deeper and understand pop-ups in more detail.
What are the benefits of using Pop-ups?
Cost – They’re easy and cheap. If you’re on Word Press, there are several ways to use a pop-up with different plug-ins. A Word Press plug-in is software that adds new functionality or extends existing functionality on your site.
Visibility: They attract people’s attention. Since the pop-up automatically shows up when a visitor lands on a website, they are great at grabbing users’ attention.
Customized: You can show a pop-up in the centre or at the top or bottom—wherever you choose to have it on the page and with attractive designs.
Conversion – This is the main reason sites use them. They work very well to convert visitors to subscribers. You can increase your subscriptions by as much as 35%. That’s HUGE!!
Now, let’s understand how to create effective Pop-ups.
To create effective pop-ups, it’s important to keep a few key principles in mind:
Pop-ups should be highly relevant to the user and their interests. It means using targeted triggers to display the right pop-up to the right user at the right time.
Pop-ups should offer value to the user, whether it’s a special offer, valuable information, or a chance to sign up for a newsletter or email.
Pop-ups should be simple and easy to understand, with a clear headline and a single call to action.
Pop-ups should be non-intrusive and should not disrupt the user’s browsing experience. It means avoiding pop-ups that cover the entire screen or are difficult to close.
Do you know that you can chose to display pop-up in certain scenarios known as triggers?
Here are five different ways/triggers to show Pop-Ups.
1. Get Email Sign-Ups from your blog posts
It is the most basic yet important pop-up to have on your website. This pop-up shows up when visitors are on the blog section of your website. The first reason this pop-up works is that you offer value to the visitor. If you don’t have a blog section yet, then start one immediately. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
Keep this pop-up simple by asking for just the name and email address. Assure them that you won’t spam them with mails and will only send them relevant content.
There is a high probability that users who have found your blog beneficial will sign up for your newsletter with their email address. Every subscriber is a potential customer; you can nurture them by sending them regular updates.
As soon as they subscribe, send them an automated mail and share your other blogs, which they might find useful. You can fully automate this process by integrating email software with your pop-up. This automated email is known as an auto-responder.
An email auto-responder is a tool that sends an automatic email in response to a predefined trigger event. In this case the trigger event is the subscription in the pop-up form.
Auto-responder has to be set up once, and then you can interact with your customers anytime without any manual intervention.
To see how this combination works, visit our blog below and you will see a live demo.
After you have read 80 per cent of the blog content your will be shown a pop-up to subscribe to our blogs. As soon as you subscribe you will receive an automated email assuring you that you will only receive relevant content. The mail will also have a link to “Unsubscribe” anytime.
2. Use Timed Pop-Ups
One of the best ways to show pop-ups is to wait until users are engaged with your website. According to Campaign Monitor, properly timed pop-ups can generate conversions as high as 55 per cent—much higher than average.
When visitors land on your website don’t show them a pop-up right away. After they have looked around for a few seconds, then show a pop-up to them.
Why It Works:
Using a time-delay trigger means you only show the pop-up to users who are reading content on your site and find it valuable.
Timed pop-ups can be very effective for B2B businesses.
You can get more demo sign-ups or schedule appointments using timed pop-ups.
As you are reading this blog, a pop-up will be triggered when you have completed reading 80% of the blog content. This blog will give you the option to connect with us if you are keen to know more, or you can simply ignore it.
We are using whats-app messaging as an auto-responder with this pop-up.
3. Use Targeted Pop-Ups
In targeted pop-up, you display a pop-up based on the pages a user visits. Here you don’t share the same pop-up with every visitor. For example, if a user is on your product page, they will be greeted with a discount offer and not for a newsletter signup.
This could be a limited-time offer encouraging the user to take action.
Even for the product page, you can have different pop-ups for different products.
We implemented this pop-up for an adventure travel website. They have different pop-ups for different trips. As a visitor visits a trip page, he will sign up for updates related only to that trip.
To see a live demo, you can visit the trip above.
As you sign-up, you will receive an auto responder email with complete description about that trip.
If you visit another trip page, a different pop-up of that trip will be shown to you.
Targeted pop-ups are used to launch pop-ups that target each customer segment specifically.
4. Drive Sales Using an Exit-Intent Pop-Up
This pop-up on Pepper-fry website uses exit intent to track cursor location and show a pop-up when users move to close the site or hit the back button. A potential customer who was about to leave the website can be pulled back in by using this pop-up. You can use an exit-intent pop-up to show an exciting discount offer and retain the visitor.
Exit intent is highly effective for e-commerce websites. The average cart abandonment rate across industries is around 62 % for e-commerce sites. But you can lower that with exit intent pop-ups. You can display a countdown timer that creates a sense of urgency to motivate customers to complete the purchase.
You can also ask them to share their email address if they want reminders about the pending purchase. You can setup a series of automated emails to be sent to the user reminding about their pending transaction.
5. On-load pop-ups: These pop-ups are displayed as soon as the user lands on the website. They’re typically used to promote a special offer or share your recent awards or achievement. You can share special deals for the festive season or special occasions like Diwali, Navratri, Independence day, New Year etc.
Offer Something Unique
Rather than offering a small discount or download, you can offer something unique and stand out. If you are a trainer or a coach, you can offer a free five-day email course on what you specialize in. You can create a series of auto responder mail sequences over five days and deliver the course.
Free email courses are a low-cost and relatively low-effort way to attract more leads and guide customers to your sales funnel.
As you have seen in the above examples, you can offer email subscriptions, discount coupons, an eBook, or an email course using a combination of pop-up and auto-responder emails.
Website Pop-ups help build your email list. Pop-ups help you sell more. They are an effective way to increase conversions, build loyalty, and increase customer engagement using emails.
Customers are not easy to persuade for an immediate sale these days. The nature of lead generation has changed from a “single transaction” to a long, multi-phase “conversation” between the leads and the business owners.
A combination of website pop-up and email is clearly one of the best ways to have an effective conversation with your prospective customers after their first website visit.
o you want a travel website that gets a lot of traffic and gives you quality sales leads?
We are handling a travel website project for an adventure tour company.
We built this adventure-tour business website site and generated sales leads for them without spending any money on Google / Paid ads. We are sharing lessons learned from this travel website project, where we took this website to more than 26,000 page views in a year.
This adventure tour website gets 2,000+ page views a month, and we will take it to more than 20,000 page views a month soon.
Analytics shows we’ve had more than 26,000 page views in the last year. Now our goal is to get this much traffic every month. That would be 2.4+ Lac page views a year.
In our journey of implementing Digital marketing to promote business, we learned a lot of things about getting traffic to a travel website.
We are sharing the 3 top tips for getting traffic so that you can gain confidence and get high traffic to your travel website.
Tip 1. Taking Consistent Action
Yes. Consistent, disciplined action is the most significant determining factor for the success of your website. Consistency might not sound like a secret when everyone is searching for secrets to get website traffic. But the real secret is: taking action every single day. Trust us; It is the No.1 skill required to drive your website traffic.
Growing traffic to a website is like planting a seed and developing it into a tree.
In the beginning, you will not see the seed sprout into a plant. Yet, you have to keep nurturing it every single day. You must keep publishing posts on your website at least once a week. Even if you cannot see any results, keep doing it. On other days do the keyword research related to your travel business, analyze the traffic statistics, and prepare content for new posts.
You need to water your plant (write posts) every day. They say, “The best time to plant a tree was 20 years back, and the next best time is now.” We can say the same about growing traffic to your website. The best time was three years ago, and the next best time is now.
When you start creating posts for your website, you will see some results in a month or two, but the results might need to be more motivating. The results will be similar to a seed that sprouts into a plant but doesn’t bear fruits.
But, the sprouting is an indication that it is capable of bearing fruits in the future. When you post consistently, you will only be able to get leads out of it for a maximum of six-nine months. But you keep nurturing your website if you want it to grow into a big tree that will eventually bear fruits.
When growing a tree, you can’t measure the growth daily. Sometimes even after a week, you will not be able to see any difference. But within months and a year, you will see that the tree is growing big and soon it will be big enough, and you can pluck fruits.
When you publish a post on your website, you will not benefit from it immediately, unlike paid ads, where you get instant leads. That’s the most challenging part about nurturing a website.
Everyone expects results immediately. Wanting instant gratification for your work is the greatest enemy of a high-traffic website.
Remember how you started your business and how it has grown into what it is now. It didn’t happen overnight. There were a lot of consistent efforts over several years. That’s the only way you can create anything significant.
It’s the law of Nature. Good things grow organically and take time. You need to understand this very clearly to create a high-traffic website.
Here is a snapshot of the Organic keywords count and their ranking on Google.
As you can see, this website has 21 important keywords ranking in the first three positions on Google search. And 50 essential keywords rank between 4 and 10 on Google’s first page.
This site now has 71 keywords on the first page of Google and 1100+ organic keywords ranking on other pages, some of which will soon be on Google’s first page. These 71 keywords give this site free organic traffic from Google and generate sales leads without spending any money on Google ads. We could generate 300+ sales leads in November and December for a trip in January.
We could achieve all this by consistently putting up content on the website.
But how to be consistent? And Where to start?
We did this by writing 500 words every day about their brand. We wrote about the expertise they had developed in their business and “published it.”
We wrote one helpful blog post a week for their website. We were consistent and authentic. We didn’t wait for the best quality ideas or content; we just did it and did it regularly.
What we’ve learned is this: consistency beats talent. Consistency beats luck.And you know what – Consistency even beats quality.
That’s right. We regularly and consistently outperformed others whose work is of much higher quality than ours.
We didn’t do work for immediate rewards. Rewards eventually come as Google takes time to recognize the content and rank it higher on the first page.
We also ensured that the technical aspects of SEO – Search Engine Optimization was taken care of. With the right mix of valuable content, technical SEO and a waiting period of 2-3 months, these posts/pages ranked higher on the first page of Google.
Now, these site is getting free organic traffic that provides quality sales leads.
You need to have patience !!
Have you made any systematic investments? You know how the investment grows if you repeat the same thing repeatedly. After an extended period, the benefit of compounding sets in, and you have a corpus.
All significant achievements in life come with the power of compounding. Health, wealth, and also website traffic.
Tip 2. Write for Your Ideal customer
The second most powerful thing that helped us grow traffic was that we were able to connect with the readers well.
Do you realize that we are talking directly to you as you read this?
We can connect with you because we write just for you. We will reach 100,000 people through this post, but everyone reading this post is an individual and will feel like we are writing to them directly.
You have to write for one person, and that person is your customer. You need to know that person well.
You may have a broad spectrum of customers but talk to one central customer avatar. Do you know your target customer well? How to build your ideal Customer Avatar?
Get a fair idea about their goals, fears, aspirations, failures, mindset, attitude, and more. Know them as a friend. That is how you build a customer avatar. It’s an image you make about your customer in your mind. That’s when you can write to them.
When you write, there is a feeling that you have to be relevant to all the people who will read your blog. But if you try to appeal to everybody, you’ll end up appealing to nobody. You have to write to your target customer.
The better you are at targeting one segment of the audience, the better you will be able to connect with them.
Get their attention first. Have a conversation with them using your posts.
Marketing is about good conversations.
Tip 3: Answer Buyer questions. Solve their problems.
Find buyer queries and answer them. Your website should be a channel and medium to help your buyers. Solve their problems.
You are reading this blog post because you want to build a high-traffic travel website.
If you are writing only about your business products and services, you will have a few readers from your social circle, but that’s about it. It will not spread, and you will not get more traffic because it is not helping people.
Find what your audience wants and write helpful posts on their problems.
Finding out what your audience wants is a challenging task. It takes a lot of effort to understand their problems. If required, call your existing customers. Speak to them for 10-15 minutes and understand their challenges better. Understanding their desires and goals and will help you to answer better.
The desire to answer and help people will only come when you understand their problems.
You cannot help someone whom you do not understand. Spend less time promoting your business directly. Use this indirect method of understanding your buyer’s desires and serving them. The people you help will ensure they help you by promoting your brand. They will keep coming back to you for more information, and sooner or later, many of them will be your customers.
There are several tips and tricks for driving traffic to a website successfully. However, we have realized that some things are more important than others. The site’s design is important; the images on your website should be great, it should have a perfect domain name, and each page should be attractive with excellent graphics.
Yes, they are important. But having consistency, writing for your ideal customer, and helping them by answering their queries are even more critical. If you focus on the above three, you will make profits and build credibility and trust.
We hope you enjoyed reading this post.
If you have read this 1500+ word article, you have discovered the secret of keeping your audience engaged.
We wish you success.
Who is the Tamilnadu weatherman and what are his posts about?
When massive floods hit Tamil Nadu in December 2015, a silent hero rose to the occasion. This silent hero from Chennai started a revolution in the world of weather forecasts.
During this unprecedented flooding, most cities in Tamil Nadu had a power outage and continuous rains. The rain kept pounding each day, and the only hope people had was that the tough time would pass.
This is when our Chennai weatherman Pradeep John or PJ as he is called in his personal circle, stepped in and became a hero.
Pradeep John, now, popularly known as the Tamilnadu weatherman posted regular updates on the cloud patterns on his Facebook page. He also forecasted the possibility of rains in the coming days based on scientific data and analysis.
This Tamil Nadu weatherman’s interpretations were spot on.
His love for numbers stemmed from the fact that he has an MBA in finance!!
In the world of Facebook, he is known as the Tamil Nadu weatherman or Chennai weatherman. He has more than half a million followers on Facebook, and his following is growing exponentially.
But he is more than just a weatherman. He is an individual who is passionate about the weather and its changing patterns. For all wannabe weathermen who want to learn weather patterns and cloud behavior, he would be the perfect guide as his posts are very descriptive and enlightening.
Digital Marketers can learn a lot from this Tamil Nadu weatherman.
One biggest lesson would be – How to use social media for a good cause and educate people, in his case about the weather.
He considers himself to be a pluviophile. The meaning of the word pluviophile~ (n.) a lover of rain; someone who finds joy and peace of mind during rainy days
In Tamil Nadu, it is was a usual practice of people to start the day by reading newspapers or visiting a temple.
But with the advent of digital media, times have changed now. People now open Facebook first thing in the morning and most of them check what Tamil Nadu weatherman posts today.
This is the impact he has created over a few years.
The critical factor which makes him stand out is the accuracy of his weather forecast.
In December 2016, When the Vardah storm hit Chennai, he was the first person to issue a warning about a “very severe” cyclonic storm hitting Tamil Nadu’s shores. He posted this on Facebook, asking people not to venture out sharing that the cyclone looks deadly.
After his regular updates and warnings, the schools, colleges, and offices were shut in Tamil Nadu.
His Facebook page is most sought after by people, and he takes a lot of pain to keep updating the page because he is concerned for the well-being of people.
He is a great humanitarian, and when he is not sharing weather forecasts, he inspires people with his quotes.
In one of his interviews, he has quoted “It’s not always about the knowledge. It is how you connect to the people that defines you”.
How are his weather forecasts accurate?
How does he get this data on the weather?
He spends around INR 20,000 per annum out of his pocket to get the weather data and study it. He has the thirst to gain knowledge in the weather domain and share it with people.
The Tamilnadu weather man himself has posted on Facebook that he has been mysteriously helped on several occasions by strangers. To quote Paul Coelho “And, when you want something, all the universe conspires in helping you to achieve it”.
This has resulted in almost all his forecasts being near to accurate.
What are the Social Media Marketing Lessons To Learn From this Tamil Nadu Weatherman?
1. Help People & Answer Their Key Questions (solve problems):
As a blogger, influencer or Social Media Marketer, always identify the critical issues of your audience first. Then see how you can address them through your blogs/updates on social media channels. This is exactly what this Chennai weatherman does. He identifies the critical problems of people during Chennai Rains and addresses them in his posts. Millions of people search in Google for “Tamilnadu weatherman posts today” and read his posts.
His Facebook updates usually get thousands of shares and also get widely circulated on Whatsapp groups. In Tamil Nadu, when people plan their travel, they first see his Facebook page before they leave their homes/offices.
2. Focus on One core Digital Channel:
Many Social Media Marketers tend to use a lot of Channels and try to post and optimize all channels for their success. The two things to learn from his success story are –
Understand Where your customers are.
Which channel you are most comfortable with.
Chennai alone has 7.5 million users on Facebook, close to about 15 million people from Tamil Nadu. So, Instead of focusing on Instagram, Twitter and other channels Pradeep concentrates only on Facebook – a platform that the Tamil Nadu audience is most comfortable with.
He has now connected his Facebook updates with his Twitter profile which gets him additional attention because of his great content and popularity.
3. Simplify Complex Things:
This Tamil Nadu weatherman has the ability to simplify the complex graphical representations about the weather and explain in a simple manner. Here is an example of one of his interpretations – “The rain band is a snake-shaped cloud”. This helps the common man to take a look at his representations and understand them quickly.
4. Be Consistent:
Many users of Social Media start their journey with a bang. They share several posts in a spark but later fade away. Pradeep John doesn’t wait for Monsoon season to share his weather updates (which he is most known for), even during the summer season his page is active. He gives regular updates on Heatwaves in the summer season, shares inspirational quotes memes, real images, quick videos, links to articles and more to engage his audience.
He is consistent with his posts though he claims that he is not doing it full time.
In the days of rain, I break this self-imposed rule – says this remarkable Tamilnadu weatherman.
o engage with your Ideal Clients, you start conversations with them. When you converse with them intelligently, you get to know them better. Such interactions allow them to tell you what they want and need from your business.
How do you keep your Ideal Customers engaged?
Before knowing how to keep your Ideal Clients engaged, you should know precisely who your Ideal Client is.
How to know who is my Ideal Client is?
In your business, it is essential to know who is your Ideal Client or, in business terms, who your customer is.
All communication you do about your travel business will be based on these essential criteria.
In business, learning how to talk and when to talk is essential. But the most vital aspect is who to talk to.
If I talk to everyone, then I am talking to no one.
You have to talk to people directly about your niche.
And for this, you need to figure out the personality or persona of your Customer.
But how is that possible? Because your Customer isn’t one person, they are a group of people of different ages, regions, languages, etc. It can be so confusing.
How to Find the Ideal Client or Target Audience?
To find the ideal client, you need to develop a Customer Avatar.
Two important aspects for developing a Customer Avatar are:
who is your ideal client
1. Learn their Demo-graphics (What is their age/ Which region do they come from etc.)
2. Learn their Psycho-graphics (What are their Interests /Likes/ Dislikes / Fears etc.)
For this, develop a Customer Avatar questionnaire.
From the data you collect from the questionnaire, you have to focus on the center, not the periphery.
In the center, you will find people from a particular age group, region, interests, likes/dislikes, etc. Narrow down the customers to one person. Learn the art of communicating with that person better. It is now a one-on-one conversation with that person.
Because every person is sitting on their laptop alone, emails and direct messages are more powerful than social media. Social media posts are talking to everyone.
“Marketing is about good conversations.”
Reflect on your past efforts at marketing and find out if you were having good conversations with your prospective clients. “Better communicators are better Marketers”
good conversations |
To be successful in marketing, you communicate with only some people. It would be best if you focused on improving your communication with your Ideal Clients.
The digital medium has allowed us to reach and communicate with our customers directly. And for that, we don’t have to travel or seek appointments. I can be sitting at my desk in my office and conversing with them.
I can also reach a wider audience. I need to learn a manner of communication that differs from how I do with friends.
The most important aspect is I need to be Authentic.
I have to be myself. I should not portray a false image or personality, which many people do on social media. People are sick of seeing false personalities. They want to listen to authentic people. Some people may dislike genuine behavior and drift away, but some will stay. I will gain new followers. It’s part of the churning process. To be an excellent communicator, you need to have various life experiences. It would be best to pursue your hobbies, learn new skills, or read books. Having varied experiences is vital to be a better marketer. Here it is essential to know that you should join an existing conversation that people already have in their minds. Do Not assume and start a new topic or discussion.
How to start a conversation online?
Write an article or a blog post with a catchy headline.
Let the headline lead to the first sentence and then to the second, third, and fourth sentences.
Make sure every word is carved out very well, as the attention span of people could be much higher nowadays. You have to understand your Customer so well that the products and services you sell should fit them so well that they have to desire it. If you can not find people to fill out the customer avatar questionnaire or cannot talk or meet people, then you can make an educated guess.
But, it would help if you never assumed or pushed a product expecting the market to accept it.
Initially, the accuracy of the customer avatar will be less, but later on, you will get more accurate.
Having a name and image of a customer avatar and keeping it in front of you while writing the articles helps a lot.
By taking time to understand these leading “characters,” you’ll be able to capture your ideal Customer’s attention better, keep them engaged and ensure that your travel business offerings are bestsellers — with healthy profits to match.