The Money is in the List

The Money is in the List

Email Marketing
In Online Marketing there is a saying, "The money is in the list." The list referred to is the list of Email addresses you possess. Where do you get this list from? Can you purchase this list? No. Purchasing this list is illegal and definitely not ethical. Also if you send emails to these people it will be considered as SPAM as you are violating their privacy. The list I am referring to is permission based and it is generated when individuals themselves provide their email address to you. This is called permission based marketing. How do you get individuals to provide their email addresses? Recall the last time when you provided your email address to someone online. It was probably when you were searching for some valuable information and…
Read More
Tips to create a successful marketing email

Tips to create a successful marketing email

Email Marketing
Email marketing has been a pioneer of modern marketing personalization. Email marketing is a critical aspect of an online digital marketing¬† program as it is highly effective and will continue to be for many years to come. Email marketing can help in various ways in generating sales through a digital marketing program. You can use it to convince customers to make their first purchase or for up selling or generating repeat business. One of the best ways to generate leads and converting opportunities is by combining Lead Generation Products with email marketing. But sending out an email without proper drafting could act negatively. Keep in mind the following tips before sending your email: Content: This is the most critical part in the success of Email Marketing. Your content should add…
Read More