How to Build a High Traffic Travel Website
o you want a travel website that gets a lot of traffic and gives you quality sales leads?
We are handling a travel website project for an adventure tour company.
We built this adventure-tour business website site and generated sales leads for them without spending any money on Google / Paid ads. We are sharing lessons learned from this travel website project, where we took this website to more than 26,000 page views in a year.
This adventure tour website gets 2,000+ page views a month, and we will take it to more than 20,000 page views a month soon.
Analytics shows we’ve had more than 26,000 page views in the last year. Now our goal is to get this much traffic every month. That would be 2.4+ Lac page views a year.
In our journey of implementing Digital marketing to promote business, we learned a lot of things about getting traffic to a travel website.
We are sharing the 3 top tips for getting traffic so that you can gain confidence and get high traffic to your travel website.
Tip 1. Taking Consistent Action
Yes. Consistent, disciplined action is the most significant determining factor for the success of your website. Consistency might not sound like a secret when everyone is searching for secrets to get website traffic. But the real secret is: taking action every single day. Trust us; It is the No.1 skill required to drive your website traffic.
Growing traffic to a website is like planting a seed and developing it into a tree.
In the beginning, you will not see the seed sprout into a plant. Yet, you have to keep nurturing it every single day. You must keep publishing posts on your website at least once a week. Even if you cannot see any results, keep doing it. On other days do the keyword research related to your travel business, analyze the traffic statistics, and prepare content for new posts.
You need to water your plant (write posts) every day. They say, “The best time to plant a tree was 20 years back, and the next best time is now.” We can say the same about growing traffic to your website. The best time was three years ago, and the next best time is now.
When you start creating posts for your website, you will see some results in a month or two, but the results might need to be more motivating. The results will be similar to a seed that sprouts into a plant but doesn’t bear fruits.
But, the sprouting is an indication that it is capable of bearing fruits in the future. When you post consistently, you will only be able to get leads out of it for a maximum of six-nine months. But you keep nurturing your website if you want it to grow into a big tree that will eventually bear fruits.
When growing a tree, you can’t measure the growth daily. Sometimes even after a week, you will not be able to see any difference. But within months and a year, you will see that the tree is growing big and soon it will be big enough, and you can pluck fruits.
When you publish a post on your website, you will not benefit from it immediately, unlike paid ads, where you get instant leads. That’s the most challenging part about nurturing a website.
Everyone expects results immediately. Wanting instant gratification for your work is the greatest enemy of a high-traffic website.
Remember how you started your business and how it has grown into what it is now. It didn’t happen overnight. There were a lot of consistent efforts over several years. That’s the only way you can create anything significant.
It’s the law of Nature. Good things grow organically and take time. You need to understand this very clearly to create a high-traffic website.
Here is a snapshot of the Organic keywords count and their ranking on Google.
As you can see, this website has 21 important keywords ranking in the first three positions on Google search. And 50 essential keywords rank between 4 and 10 on Google’s first page.
This site now has 71 keywords on the first page of Google and 1100+ organic keywords ranking on other pages, some of which will soon be on Google’s first page. These 71 keywords give this site free organic traffic from Google and generate sales leads without spending any money on Google ads. We could generate 300+ sales leads in November and December for a trip in January.
We could achieve all this by consistently putting up content on the website.
But how to be consistent? And Where to start?
We did this by writing 500 words every day about their brand. We wrote about the expertise they had developed in their business and “published it.”
We wrote one helpful blog post a week for their website. We were consistent and authentic. We didn’t wait for the best quality ideas or content; we just did it and did it regularly.
What we’ve learned is this: consistency beats talent. Consistency beats luck.And you know what – Consistency even beats quality.
That’s right. We regularly and consistently outperformed others whose work is of much higher quality than ours.
We didn’t do work for immediate rewards. Rewards eventually come as Google takes time to recognize the content and rank it higher on the first page.
We also ensured that the technical aspects of SEO – Search Engine Optimization was taken care of. With the right mix of valuable content, technical SEO and a waiting period of 2-3 months, these posts/pages ranked higher on the first page of Google.
Now, these site is getting free organic traffic that provides quality sales leads.
You need to have patience !!
Have you made any systematic investments? You know how the investment grows if you repeat the same thing repeatedly. After an extended period, the benefit of compounding sets in, and you have a corpus.
All significant achievements in life come with the power of compounding. Health, wealth, and also website traffic.
Tip 2. Write for Your Ideal customer
The second most powerful thing that helped us grow traffic was that we were able to connect with the readers well.
Do you realize that we are talking directly to you as you read this?
We can connect with you because we write just for you. We will reach 100,000 people through this post, but everyone reading this post is an individual and will feel like we are writing to them directly.
You have to write for one person, and that person is your customer. You need to know that person well.
You may have a broad spectrum of customers but talk to one central customer avatar. Do you know your target customer well? How to build your ideal Customer Avatar?
Get a fair idea about their goals, fears, aspirations, failures, mindset, attitude, and more. Know them as a friend. That is how you build a customer avatar. It’s an image you make about your customer in your mind. That’s when you can write to them.
When you write, there is a feeling that you have to be relevant to all the people who will read your blog. But if you try to appeal to everybody, you’ll end up appealing to nobody. You have to write to your target customer.
The better you are at targeting one segment of the audience, the better you will be able to connect with them.
Get their attention first. Have a conversation with them using your posts.
Marketing is about good conversations.
Tip 3: Answer Buyer questions. Solve their problems.
Find buyer queries and answer them. Your website should be a channel and medium to help your buyers. Solve their problems.
You are reading this blog post because you want to build a high-traffic travel website.
If you are writing only about your business products and services, you will have a few readers from your social circle, but that’s about it. It will not spread, and you will not get more traffic because it is not helping people.
Find what your audience wants and write helpful posts on their problems.
Finding out what your audience wants is a challenging task. It takes a lot of effort to understand their problems. If required, call your existing customers. Speak to them for 10-15 minutes and understand their challenges better. Understanding their desires and goals and will help you to answer better.
The desire to answer and help people will only come when you understand their problems.
You cannot help someone whom you do not understand. Spend less time promoting your business directly. Use this indirect method of understanding your buyer’s desires and serving them. The people you help will ensure they help you by promoting your brand. They will keep coming back to you for more information, and sooner or later, many of them will be your customers.
There are several tips and tricks for driving traffic to a website successfully. However, we have realized that some things are more important than others. The site’s design is important; the images on your website should be great, it should have a perfect domain name, and each page should be attractive with excellent graphics.
Yes, they are important. But having consistency, writing for your ideal customer, and helping them by answering their queries are even more critical. If you focus on the above three, you will make profits and build credibility and trust.
We hope you enjoyed reading this post.
If you have read this 1500+ word article, you have discovered the secret of keeping your audience engaged.
We wish you success.
Social Media Lessons to Learn from TamilNadu Weatherman Posts
Who is the Tamilnadu weatherman and what are his posts about?
When massive floods hit Tamil Nadu in December 2015, a silent hero rose to the occasion. This silent hero from Chennai started a revolution in the world of weather forecasts.
During this unprecedented flooding, most cities in Tamil Nadu had a power outage and continuous rains. The rain kept pounding each day, and the only hope people had was that the tough time would pass.
This is when our Chennai weatherman Pradeep John or PJ as he is called in his personal circle, stepped in and became a hero.
Pradeep John, now, popularly known as the Tamilnadu weatherman posted regular updates on the cloud patterns on his Facebook page. He also forecasted the possibility of rains in the coming days based on scientific data and analysis.
This Tamil Nadu weatherman’s interpretations were spot on.
His love for numbers stemmed from the fact that he has an MBA in finance!!
In the world of Facebook, he is known as the Tamil Nadu weatherman or Chennai weatherman. He has more than half a million followers on Facebook, and his following is growing exponentially.
But he is more than just a weatherman. He is an individual who is passionate about the weather and its changing patterns. For all wannabe weathermen who want to learn weather patterns and cloud behavior, he would be the perfect guide as his posts are very descriptive and enlightening.
Digital Marketers can learn a lot from this Tamil Nadu weatherman.
One biggest lesson would be – How to use social media for a good cause and educate people, in his case about the weather.
He considers himself to be a pluviophile. The meaning of the word pluviophile~ (n.) a lover of rain; someone who finds joy and peace of mind during rainy days
In Tamil Nadu, it is was a usual practice of people to start the day by reading newspapers or visiting a temple.
But with the advent of digital media, times have changed now. People now open Facebook first thing in the morning and most of them check what Tamil Nadu weatherman posts today.
This is the impact he has created over a few years.
The critical factor which makes him stand out is the accuracy of his weather forecast.
In December 2016, When the Vardah storm hit Chennai, he was the first person to issue a warning about a “very severe” cyclonic storm hitting Tamil Nadu’s shores. He posted this on Facebook, asking people not to venture out sharing that the cyclone looks deadly.
After his regular updates and warnings, the schools, colleges, and offices were shut in Tamil Nadu.
His Facebook page is most sought after by people, and he takes a lot of pain to keep updating the page because he is concerned for the well-being of people.
He is a great humanitarian, and when he is not sharing weather forecasts, he inspires people with his quotes.
In one of his interviews, he has quoted “It’s not always about the knowledge. It is how you connect to the people that defines you”.
How are his weather forecasts accurate?
How does he get this data on the weather?
He spends around INR 20,000 per annum out of his pocket to get the weather data and study it. He has the thirst to gain knowledge in the weather domain and share it with people.
The Tamilnadu weather man himself has posted on Facebook that he has been mysteriously helped on several occasions by strangers. To quote Paul Coelho “And, when you want something, all the universe conspires in helping you to achieve it”.
This has resulted in almost all his forecasts being near to accurate.
What are the Social Media Marketing Lessons To Learn From this Tamil Nadu Weatherman?
1. Help People & Answer Their Key Questions (solve problems):
As a blogger, influencer or Social Media Marketer, always identify the critical issues of your audience first. Then see how you can address them through your blogs/updates on social media channels. This is exactly what this Chennai weatherman does. He identifies the critical problems of people during Chennai Rains and addresses them in his posts. Millions of people search in Google for “Tamilnadu weatherman posts today” and read his posts.
His Facebook updates usually get thousands of shares and also get widely circulated on Whatsapp groups. In Tamil Nadu, when people plan their travel, they first see his Facebook page before they leave their homes/offices.
2. Focus on One core Digital Channel:
Many Social Media Marketers tend to use a lot of Channels and try to post and optimize all channels for their success. The two things to learn from his success story are –
Understand Where your customers are.
Which channel you are most comfortable with.
Chennai alone has 7.5 million users on Facebook, close to about 15 million people from Tamil Nadu. So, Instead of focusing on Instagram, Twitter and other channels Pradeep concentrates only on Facebook – a platform that the Tamil Nadu audience is most comfortable with.
He has now connected his Facebook updates with his Twitter profile which gets him additional attention because of his great content and popularity.
3. Simplify Complex Things:
This Tamil Nadu weatherman has the ability to simplify the complex graphical representations about the weather and explain in a simple manner. Here is an example of one of his interpretations – “The rain band is a snake-shaped cloud”. This helps the common man to take a look at his representations and understand them quickly.
4. Be Consistent:
Many users of Social Media start their journey with a bang. They share several posts in a spark but later fade away. Pradeep John doesn’t wait for Monsoon season to share his weather updates (which he is most known for), even during the summer season his page is active. He gives regular updates on Heatwaves in the summer season, shares inspirational quotes memes, real images, quick videos, links to articles and more to engage his audience.
He is consistent with his posts though he claims that he is not doing it full time.