Convert Your Website Visitors into Leads
Do you know that nearly 98 per cent of business website visitors will leave your site without taking action—whether that action is filling the contact form, signing up for your newsletter, or asking for a demo of your product?
You’ve got a professional site design with some really compelling content. Your product images are polished. And thanks to marketing initiatives, you’re getting traffic to your site.
Yet, few of those visitors will convert into leads.
Business owners think having a pretty website with a contact-us page is sufficient to generate leads. But an attractive website with just a contact form will not improve your lead generation by any significant amount.
Capturing conversions from your website takes a special combination of factors.
In this blog, I will share how we created a combination factor for our clients and helped them capture leads from their websites.
We created a combination factor by using a website pop-up and auto-responder emails.
First, let’s understand what is a pop-up and how will it help to convert website visitors into leads.
A website pop-up is a window that appears while users are browsing a website. They “pop up” into view on specific scenarios to capture the user’s attention.
A pop-up is a cheap and effective way to get a visitor’s attention, which may result in the user becoming a lead.
You can increase your subscriptions by as much as 35% per cent using a pop-up. It means for every 1,000 visits on your site you could be losing up to 350 conversions by not using pop-ups.
Let me tell you that pop-ups can also be annoying if they are used randomly. Some sites would use two, three, or even four pop-ups at a time and they flash as soon as you land on their site.
It can annoy the user.
Pop-ups on websites don’t have to be annoying—they need to be useful.
If Pop-ups are used correctly and the user finds them appealing, they can be incredibly effective.
We have used targeted and relevant pop-ups on websites and helped our clients to generate leads and significantly increase conversions.
Let us dig deeper and understand pop-ups in more detail.
What are the benefits of using Pop-ups?
Cost – They’re easy and cheap. If you’re on Word Press, there are several ways to use a pop-up with different plug-ins. A Word Press plug-in is software that adds new functionality or extends existing functionality on your site.
Visibility: They attract people’s attention. Since the pop-up automatically shows up when a visitor lands on a website, they are great at grabbing users’ attention.
Customized: You can show a pop-up in the centre or at the top or bottom—wherever you choose to have it on the page and with attractive designs.
Conversion – This is the main reason sites use them. They work very well to convert visitors to subscribers. You can increase your subscriptions by as much as 35%. That’s HUGE!!
Now, let’s understand how to create effective Pop-ups.
To create effective pop-ups, it’s important to keep a few key principles in mind:
Pop-ups should be highly relevant to the user and their interests. It means using targeted triggers to display the right pop-up to the right user at the right time.
Pop-ups should offer value to the user, whether it’s a special offer, valuable information, or a chance to sign up for a newsletter or email.
Pop-ups should be simple and easy to understand, with a clear headline and a single call to action.
Pop-ups should be non-intrusive and should not disrupt the user’s browsing experience. It means avoiding pop-ups that cover the entire screen or are difficult to close.
Do you know that you can chose to display pop-up in certain scenarios known as triggers?
Here are five different ways/triggers to show Pop-Ups.
1. Get Email Sign-Ups from your blog posts
It is the most basic yet important pop-up to have on your website. This pop-up shows up when visitors are on the blog section of your website. The first reason this pop-up works is that you offer value to the visitor. If you don’t have a blog section yet, then start one immediately. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
Keep this pop-up simple by asking for just the name and email address. Assure them that you won’t spam them with mails and will only send them relevant content.
There is a high probability that users who have found your blog beneficial will sign up for your newsletter with their email address. Every subscriber is a potential customer; you can nurture them by sending them regular updates.
As soon as they subscribe, send them an automated mail and share your other blogs, which they might find useful. You can fully automate this process by integrating email software with your pop-up. This automated email is known as an auto-responder.
An email auto-responder is a tool that sends an automatic email in response to a predefined trigger event. In this case the trigger event is the subscription in the pop-up form.
Auto-responder has to be set up once, and then you can interact with your customers anytime without any manual intervention.
To see how this combination works, visit our blog below and you will see a live demo.
After you have read 80 per cent of the blog content your will be shown a pop-up to subscribe to our blogs. As soon as you subscribe you will receive an automated email assuring you that you will only receive relevant content. The mail will also have a link to “Unsubscribe” anytime.
2. Use Timed Pop-Ups
One of the best ways to show pop-ups is to wait until users are engaged with your website. According to Campaign Monitor, properly timed pop-ups can generate conversions as high as 55 per cent—much higher than average.
When visitors land on your website don’t show them a pop-up right away. After they have looked around for a few seconds, then show a pop-up to them.
Why It Works:
Using a time-delay trigger means you only show the pop-up to users who are reading content on your site and find it valuable.
Timed pop-ups can be very effective for B2B businesses.
You can get more demo sign-ups or schedule appointments using timed pop-ups.
As you are reading this blog, a pop-up will be triggered when you have completed reading 80% of the blog content. This blog will give you the option to connect with us if you are keen to know more, or you can simply ignore it.
We are using whats-app messaging as an auto-responder with this pop-up.
3. Use Targeted Pop-Ups
In targeted pop-up, you display a pop-up based on the pages a user visits. Here you don’t share the same pop-up with every visitor. For example, if a user is on your product page, they will be greeted with a discount offer and not for a newsletter signup.
This could be a limited-time offer encouraging the user to take action.
Even for the product page, you can have different pop-ups for different products.
We implemented this pop-up for an adventure travel website. They have different pop-ups for different trips. As a visitor visits a trip page, he will sign up for updates related only to that trip.
To see a live demo, you can visit the trip above.
As you sign-up, you will receive an auto responder email with complete description about that trip.
If you visit another trip page, a different pop-up of that trip will be shown to you.
Targeted pop-ups are used to launch pop-ups that target each customer segment specifically.
4. Drive Sales Using an Exit-Intent Pop-Up
This pop-up on Pepper-fry website uses exit intent to track cursor location and show a pop-up when users move to close the site or hit the back button. A potential customer who was about to leave the website can be pulled back in by using this pop-up. You can use an exit-intent pop-up to show an exciting discount offer and retain the visitor.
Exit intent is highly effective for e-commerce websites. The average cart abandonment rate across industries is around 62 % for e-commerce sites. But you can lower that with exit intent pop-ups. You can display a countdown timer that creates a sense of urgency to motivate customers to complete the purchase.
You can also ask them to share their email address if they want reminders about the pending purchase. You can setup a series of automated emails to be sent to the user reminding about their pending transaction.
5. On-load pop-ups: These pop-ups are displayed as soon as the user lands on the website. They’re typically used to promote a special offer or share your recent awards or achievement. You can share special deals for the festive season or special occasions like Diwali, Navratri, Independence day, New Year etc.
Offer Something Unique
Rather than offering a small discount or download, you can offer something unique and stand out. If you are a trainer or a coach, you can offer a free five-day email course on what you specialize in. You can create a series of auto responder mail sequences over five days and deliver the course.
Free email courses are a low-cost and relatively low-effort way to attract more leads and guide customers to your sales funnel.
As you have seen in the above examples, you can offer email subscriptions, discount coupons, an eBook, or an email course using a combination of pop-up and auto-responder emails.
Website Pop-ups help build your email list. Pop-ups help you sell more. They are an effective way to increase conversions, build loyalty, and increase customer engagement using emails.
Customers are not easy to persuade for an immediate sale these days. The nature of lead generation has changed from a “single transaction” to a long, multi-phase “conversation” between the leads and the business owners.
A combination of website pop-up and email is clearly one of the best ways to have an effective conversation with your prospective customers after their first website visit.