How To Use Covid-19 To Benefit Your Business
It’s been more than a month now since the Coronavirus crisis made our lives upside down.
Governments announced a complete lockdown to practice social distancing and businesses took a big hit. No business owner was prepared for this situation as the Coronavirus is something none of us expected.
Have a look at the traffic stats below. The result for many industries is catastrophic.
There are several businesses that have started to lose a lot of money.
What can we do in such helpless situations? How can we use Covid-19 to benefit our Business?
Never Let A Good Crisis Go Waste – Winston Churchill
Yes !! We can use this crisis to our advantage.
All of us are having more time now (sadly), so use it to our advantage.
Lockdown is an opportunity to do things you think you could not do before.
The lockdown is a good time to look back at all the possible errors in our business and work towards rectifying them.
In normal times, all business owners are busy running theIr businesses and have very little time to relax, think creatively and innovate.
Most of the time we are in fear of the competition and finding solutions to deal with it. Preparing a strategy to grow our brand is the last thing in our minds. Now as most businesses have come to a halt because of the fear of the coronavirus, use this time constructively and innovate.
Utilize this Pause, rethink your current activities, adapt to the current situation and plan for the future. Learn from your past mistakes and take corrective actions.
Now is the time to prepare a marketing strategy and implement it with digital initiatives so you can grow when the lockdown ends.
Imagine a situation – A Coronavirus vaccine is produced in the next few months and business re-starts with a bang. In such a situation you will be caught on the wrong foot if you are not prepared and competitors who have planned well get most of the business.
This is the time to build your online presence and come out stronger on the other side of lockdown
Almost everybody is at home and is utilizing their internet devices more than ever before. This is the perfect time to make a strong presence online using websites, social media and automated Email marketing.
Build your website if you don’t have one. If you have a website probably it was built many years ago. Redesign or Rebuild your business website with changes in functionality that you wanted to undertake for a long time but didn’t have time.
Review your customer data and analyze your customer avatar to find out the best marketing solution. All lead generation services like Email Marketing, Content Marketing or Google / FB Ads depend on the customer avatar.
This lockdown is an opportunity to try new marketing ideas, for adopting technology or for automation to reach out to your customers.
You will struggle to generate revenue if you start marketing post lockdown as all marketing efforts take two to three months to generate results.
Now is the time to market organically and build a strong brand.
Build trust with your audience by starting conversations with them and get them attached to your brand by launching digital campaigns.
This is a perfect opportunity to get your digital marketing plans sorted.
Plan for your short-term and long-term needs. Your short-term goal should be to generate income for business survival and your long-term goal should be to build a strong presence in the market. Both goals can be achieved with digital means.
Feel free to contact me if you need help in preparing a Digital Marketing Plan
It’s important you stay positive, put your head down, and build for the future.
Vaccines are being tested and may come out sooner or later. There is light at the end of the tunnel. We should be prepared to welcome that light with new energy and enthusiasm.
Do share this post with your business friends who might find it beneficial.